Internet marketing is essential to attracting people to a website. If one is running an online business or even a physical business and which has a website, internet marketing is one of the ways of increasing the customer base. Successful business owners know the importance of internet marketing. According to John Bohan, internet marketing is not just marketing, it needs to be strategic. Before embarking on internet marketing, a vision and goal for the process is a necessity. One should ask themselves what they want to accomplish with the campaign which will enable them to their best in making the vision a reality. If you are planning to embark or have already embarked on internet marketing, the following tips will be useful.
The first thing that one needs to do is to create a plan, particularly a promotion plan for the website. The plan must entail the design of the website and outline the strategy to be followed in building the website. A plan is important as it helps one to carry the activities intended in a well organized manner. Even if one has an existing website which doesn’t have a plan, they can still develop the plan and see the difference. Having the plan in hand, extensive research is necessary.
One must conduct research and studies in a detailed and extensive manner. Studying examples that are considered the best on the internet is essential. For example, one can read about the best banner ads online before creating their own banner ad. Understand what has made them so distinct and successful and develop one that is better than those.
Also, one needs to be precise and clear in the graphics displayed. The messaging also needs be clear so that they can attract people to the site. The ultimate goal for internet marketing is to increase the number of customers and having clear messaging and graphics will help accomplish this. John Bohan advises that that understanding what customers want and influencing their psychology is key to successful internet marketing. Don’t use many words in delivering the idea. One should use attractive headlines and use convincing words in the content. Use of contrast for the purpose of capturing the attention of customers is essential. Use few words but with a lot of power rather use a lot of plain words. One should focus on making a customer visit the site again and this will be determined by the words, images, fonts and animation used and the general appearance of the site.